LookBooks and Catalogs Photography
In the Fashion Designer's worlds and clothing companies lookbooks and catalogs are? like race cars in the car racer's world, without a great engine and enough horse power, no matter how great of a driver you are, you will never finish first
Creating a lookbook is an art that determines the success and sales of your collection. Buyer's critical eye for perfection while searching for the? next hot seller on the racks of their department stores or boutiques come from years of experience and they are not impressed if the photography in your lookbook does not matches the actual items described in the inventory.
That's why a? photographer's experience and style is extremely valuable, By making beautiful images that are real, yet attractive, simple and detailed yet stylish and eye catching is what any lookbook should be.
Lookbooks are very different from magazine covers or an album covers, the work must be more detailed, colors must match the items perfectly and no details of the clothing or design must be missed, by trying to pay attention to details while photographing the items, instead of relying on soft wares like Photoshop to enhance or fix the problems later like most inexperienced photographers do
Shaun Alexander and his team at ZoomOnMe have over three decades of excellent reputation in shooting lookbooks and Product photography?and branding images that will help your company reach your targeted market with ease and professionalism you deserve